Omniscent

Introduction

Omniscient is the first online fragrance subscription service in the Philippines, offering top designer perfumes. The owner, Manuela Basilio, is based in the United States.

Client Requests

• Improve visibility of product information on the listing page.

• Enable users to select fragrances directly from the product listing and proceed to checkout, bypassing the need to visit individual product pages.

• Implement a convenient monthly subscription service.

• Introduce a perfume scheduler feature for subscribers to select fragrances for each month.

• Implement a filtering system to categorize fragrances based on gender.

• Simplify the checkout process by integrating a checkout lightbox.

  
  

Solutions Implemented

1. Enhanced Product Listing Experience

   • Implemented a lightbox feature to display product details directly on the listing page.

   • Added a "Select" button to each product, triggering the lightbox.

   Before: Users had to click on a product, visit the product page, and subscribe manually.

   After: Users can view details and subscribe directly from the listing page.

   
   

2. Subscription Page Development

   • Built a dedicated subscription page where non-subscribed users are redirected upon selecting a fragrance.

   Before: No structured subscription process; clicking "Subscribe" opened a payment option.

   After: Users can seamlessly enroll in the monthly subscription service.

   
   

3. Monthly Fragrance Scheduler

   • Developed a scheduling feature within user dashboards.

   • Subscribers can select fragrances for each month with automated order creation.

   Before: Users could only pick a fragrance for the next month.

   After: Users can schedule multiple months in advance.

   
   

4. Filtering System for Fragrance Selection

   • Added filters to categorize fragrances by gender.

   Before: Users could only sort fragrances.

   After: Users can filter and refine their choices efficiently.

   
   

5. Streamlined Checkout Process

   • Implemented a checkout lightbox, allowing subscribers to confirm selections and create orders without redundant payment steps.

Conclusion

Through strategic UI/UX improvements and backend logic, we successfully enhanced Omniscient’s fragrance subscription platform. The new features provide a seamless subscription process, efficient fragrance selection, and an intuitive checkout experience, ultimately improving customer satisfaction and engagement.